Blue Tomato on Sameway UK
The Snowboard Asylum on Sameway UK
Anns Cottage Logo Sameway

About Sameway
What is Sameway - About


Discover new products and brands using our online directory of all the best surfing, skateboarding and snowboard products, anywhere on the web.


Use our search bar to find exactly what you’re looking for. Compare products using our navigation and choose from over 60,000 products across 40+ brands and online stores.


Buy your selected product from your favourite store. Use our product page to check your different shopping options and click through to buy direct.




About Sameway

Sameway is a multi-store shopping platform, bringing together your favourite surf, skate and snow stores and brands. Search, explore and find the best equipment and clothing – all in one place. Featuring 60,000+ products from over 40 retailers, including Route One, Wetsuit Outlet, The Board Basement, Blue Tomato, Snow & Rock and The Snowboard Asylum. We partner with top brands and stores to provide the best selection of board sports products available on the web.

At Sameway, you can search thousands of products, save your faves, and get updates. Chat with an industry expert now to get the best advise for your next surfboard, snowboard or skateboard set up.

Sameway Co. | The Board Sports Multi-Store & Search Engine

What is sameway.co?

sameway.co is the UK’s leading aggregation platform for board sports equipment and lifestyle clothing.

We help surfers, skateboarders and snowboarders search thousands of products from top boardsports stores, all in one place.

Shop the widest variety and find the best prices from your favourite brands and stores online.

We are the solution to inefficient shopping online for your next surfboard, skateboard or snowboard set up and lifestyle garments.

We are not a shop

Sameway does not sell products, but brings together all products from the best surf/skate/snow brands and stores – complete the purchase on the retailer of your choice.

We are an inspiration and aggregation platform that allows shoppers to compare products and purchase on the selected retailer’s site with one easy click.

More than a shopping search engine, Sameway also collates all boardsports news, latest releases and offers, making it super easy for you to shop online.

Spend less time surfing the web and more time surfing waves.

What kind of stores are on Sameway?

Sameway Co. brings together a huge range of surf, skate and snow brands and retailers, for efficient shopping online.

We hand pick the best products to give you the best quality and widest variety of products in one place.

From the biggest online boardsports retailers to your local skate shop – our aim is to aggregate all stores and be the hub for online boardsports shopping.

We search for new retailers to feature on sameway.co so if you represent an online retailer we’d love to here from you! Get in touch via our contact us page.

What is Save To Faves?

Save To Faves is your wishlist on sameway.co so you can save all your favourite products in one place ahead of buying on the retailer’s site.

Create an account on sameway.co so you can come back at any time and revisit “Your Faves” whenever you’re ready to purchase.

You can save your faves by clicking the heart icon at the top right corner of the product image on the shop pages, or beneath the Buy Now button on the product pages.

View your faves by clicking the heart icon at the top right of your screen on the banner.

How can I shop?

When you shop through Sameway, you purchase through the retailer.

Once you select an item you want to buy, we take you directly to that retailer where you can complete your order securely.

The retailer processes your payment, ships your item, and handles all of your customer service needs.

Don’t worry, we’re still here to help! You can still contact us if you have any questions to help with your purchase.

We’re all surfers, skateboarders and snowboarders so super keen to share our advice and make sure you buy the perfect product that you’re after.

Does sameway.co sell products directly?

You may be wondering where the shopping basket is, right?

That’s because we do not sell any products but simply bring together all the products from your favourite retailers, so you can compare the widest variety products and prices.

We’ll save you a tonne of time. Thank us later!

Clicking the Buy Now button on any product will redirect you to the retailer’s site to complete the purchase. 

How to search and filter

The sameway.co search and filter options make it super easy for you to narrow down the products you are looking for.

If you already know what you are after you can use our snazzy search bar which instantly previews products as soon as you start typing.

You can narrow down your search by visiting the specific product sub-category via our navigation bar at the top of the screen (on desktop) or by clicking the menu bar in the top left of the screen (on mobile/tablet).

Our filter and sort options should help you narrow down to compare products and get to the ideal item you are after.

You can filter by gender, brand, retailer, colour and price.

How do I redeem a promo code?

Promo codes are to be redeemed on the retailer’s site upon checkout.

To redeem a promotion from a retailer, follow the Buy Now link from the Sameway site to the retailer’s product page.

Add the item to your bag and proceed to checkout.

At checkout, complete your payment information and add the promo code in the relevant area before completing the purchase.  

What countries do your retailers ship to?

sameway.co has partnered with surf, skate and snow stores across the UK, but most of these retailers shop internationally. We are starting to include European retailers to make it easy for everyone wanting to shop efficiently across Europe. If you’re based in Europe you should check out the international delivery costs on the retailer’s site ahead of buying.

For those of you who are based in US/Canada, check out us.sameway.co which features retailers from across Northern America.

For our APAC visitors, we are still working on our ANZ platform, so keep your eyes peeled and keep checking back for updates.

Many US retailers deliver to Australia/New Zealand so check out us.sameway.co in the meantime and check on the retailer’s site ahead of purchase on the delivery costs.

I have feedback!

If you have feedback for us, we’d love to hear from you!

The team here at Sameway Co are constantly trying to improve the platform to continuously make it easier for you to shop online, so you are spending less time scouring the internet and more time outdoors!

Noticed a bug or have an idea that might help the site usability?

Or just simply want to let us know what you think of the platform?

Get in touch with us via our contact us page.