The latest Patagonia campaign talks about how us humans create so much waste from purchasing consumer goods with a limited purpose. A short video that looks at the current global challenges facing the recycling system and why Patagonia is switching to 100% renewable and recycled materials. Watch Patagonia’s short film named “Why Recycled? | Know How Your Clothes Are Made” here:
Patagonia are really paving the way in pushing for the clothing industry to include recycling into their manufacturing of new products. According to Patagonia themselves, less than 1% of material used to make clothing gets turned into new garments every year. If the clothing industry recycled at the same rate as Patagonia, we could reduce the equivalent emissions needed to power every household in California for one year. Here are some stats that Patagonia have provided:
Patagonia has removed 20,000 tons of CO2e by using recycled content in one year. If we all did this together, we could remove 114,000,000 tons of CO2e. The calculation is based on extrapolating Patagonia’s current fabric mix (75% polyester, 12% cotton, 5% nylon, 2% down, 1% wool, 1% hemp and 4% other fiber types). According to the EPA emissions calculator, 114,000,000 metric tons of CO2e is equal to the amount of CO2e that results from the energy used in ~13,651,060 homes. According to census data, the total number of households in California is 13 million.
SHELL YEAH - 100% RECYCLED PATAGONIA JACKETS
Every waterproof shell that Patagonia produce are now built with 100% recycled materials. Feel good when you’re wearing your jacket, which will still withstand the toughest conditions.