Roxy

Roxy

Roxy stands as a titan in the realm of women’s action sports, notably in surfing and snowboarding, where it has etched its legacy with bold strokes of innovation, empowerment, and style. Born in 1990 as the sister brand to Quiksilver, Roxy emerged as a beacon of femininity in a male-dominated arena, redefining the landscape of action sports for women worldwide.

At its core, Roxy embodies the spirit of adventure, encouraging women to embrace the thrill of the outdoors with unbridled passion and confidence. From the sun-kissed shores of Hawaii to the snow-capped peaks of the Swiss Alps, Roxy’s presence is felt in every corner of the globe, inspiring women of all ages to push boundaries and pursue their dreams.

In surfing, Roxy has played a pivotal role in shattering stereotypes and paving the way for female athletes to rise to prominence. With a roster of world-class surfers such as Lisa Andersen, Stephanie Gilmore, and Sally Fitzgibbons, Roxy has elevated the sport to new heights, showcasing the talent, strength, and grace of women in the lineup. Through events like the Roxy Pro and the Roxy Jam, the brand has provided a platform for female surfers to showcase their skills on the world stage, empowering a new generation of wave riders to chase their passions fearlessly.

Similarly, in snowboarding, Roxy has left an indelible mark, championing women’s progression on the mountain with a blend of performance and style. From cutting-edge outerwear designed to withstand the harshest conditions to innovative snowboards crafted for the female anatomy, Roxy has equipped women with the tools they need to conquer the slopes with confidence and flair. Through partnerships with elite riders like Torah Bright and Aimee Fuller, Roxy has celebrated the athleticism and artistry of women in snowboarding, inspiring a wave of female riders to carve their own path in a male-dominated sport.

Beyond its impact on the competitive arena, Roxy has fostered a vibrant community of like-minded women who share a passion for adventure and the great outdoors. Through initiatives like the Roxy Girl Club and #ROXYFITNESS, the brand has created spaces where women can connect, collaborate, and celebrate their shared love of action sports. Whether it’s catching waves at sunrise or shredding powder under a blanket of stars, Roxy continues to empower women to embrace life with courage, authenticity, and unbridled enthusiasm.

In essence, Roxy is more than just a brand—it’s a movement, a sisterhood, and a source of inspiration for women around the world. Through its commitment to innovation, inclusivity, and empowerment, Roxy has redefined what it means to be a female athlete in the world of action sports, leaving an indelible legacy that will continue to inspire generations to come.